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Trendyol.com is the largest fashion e-commerce company in Turkey and the MENA region selling more than 25 million fashion items per year. Trendyol’s mission is to make fashion accessible and serves over 12 million customers, has 50 million monthly visits and is the fastest growing e-commerce company in the region. 70% of all women in Turkey who shop online have shopped on Trendyol. Additionally, more than 70% of sales come from outside big cities – places where customers would otherwise have far fewer brands and styles to choose from. Founded in 2010, Trendyol is the biggest internet employer in Turkey with a team of ca. 1200 people. Trendyol’s investors include Tiger Global, Kleiner Perkins (KPCB) and the European Bank for Reconstruction and Development (EBRD) – firms that have also been early investors in market-leading companies including Google, Facebook, Amazon and LinkedIn.