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Founded in 2015, Adphorus is a leading performance-marketing platform and Facebook Marketing Partner based in Istanbul. Adphorus provides travel marketers around the world with a comprehensive ad management platform for marketing automation and predictive optimization to increase return on investment. Adphorus’ proprietary predictive optimization engine, Marvin, uses predictive models for bid management and budget allocation. This data-driven solution is backed by a team of travel experts who guide travel advertisers with their marketing strategies and provide ongoing technical support.